Now that the supply and demand equation has definitely tilted in favour of the employer for most jobs and recruiters are faced with the problem of digital information overload. Recruiters have turned to evaluating the social footprint of a potential candidate before contacting them ( great post by @BINC on mashable about your social footprint here ).  Boris talks about what recruiters and search consultants are evaluating, I thought it would be helpful to the job seeker if I elaborated on how to create the right social footprint with some …