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Articles in the Personal Branding Category

Featured, Personal Branding »

[22 Dec 2009 | No Comment | By mspecht | ]
Managing your reputation online

If you now have a job here are a few tips from Heather Huhman a guest blogger over at http://personalbrandingblog.com on how to manage your brand. Heather gives us five easy to implement ideas on brand management.

Devote XX amount of time each week to your brand
Commit to brand-promoting activities both within and outside of the workplace
Be conscious of your appearance
Involve yourself in workplace activities related to your personal brand
Don’t compromise your brand for your new employer

Go ahead and read the full post.
If you your online reputation is in a bit of a …

Networking, Personal Branding, Resumes »

[14 Jul 2009 | No Comment | By mspecht | ]

With over 41 million professionals, in 170 industries across 200 countries LinkedIn is the world’s largest social network.
So how does a Job Seeker stand out from the millions of other users?
Undertake Shannon Russo’s 5 Steps to complete your LinkedIn profile.

Make your email visible to all
Create an easy to search public profile
Add your websites to showcase your work
Create an interesting header
Update your status each week

I would add a sixth suggestion, make sure you have over 10 connections. Why 10? Research by LinkedIn has found that once you have over 10 Recruiters and …

Personal Branding, Resumes »

[24 Jun 2009 | No Comment | By mspecht | ]

An interesting issue is starting to brew for job seekers, where does one store their online professional profile? For most people they would say LinkedIn, or for the more technically minded maybe a personal web site along the lines of http://yourname.com.
But with the launch of Facebook’s personalised URLs does this mean Facebook could become your online profile?
At Jobseekr our recommendation is no. Keep a professional and a personal profile. Other than the simple Facebook is more a personal tool there is key reason to not use Facebook.
Googlejuice!
Facebook is a walled …

Featured, Job Search, Networking, Personal Branding »

[20 Jun 2009 | No Comment | By mspecht | ]
Targeting your new employer in the job search

The job market is still soft the latest ABS figures show that in May 2009 unemployment climbed to 5.7%, an increase of 1.6% over the last 12 months.
This growth in unemployment means that many job seekers have to go the extra mile to land a new role.
For example take Doug Winfield.
Doug decided to take out a Facebook ad advertising his skills. But with one unique difference. He targeted a specific company, SHIFT. Using Facebook Ads Doug was able to narrow in on the specific organisation he wanted to work for. …

Expert Posts, Featured, Personal Branding »

[1 Jun 2009 | No Comment | By Annemarie Cross | ]
Strengthening your employability status: 6 crucial steps

The turbulent economy has certainly had an impact on many industries, with many companies implementing large-scale staff layoffs and downsizing. Never before has it been more important for people to begin implementing some crucial career management initiatives to reinforce their overall employability status.
Here are six key career management initiatives you should begin implementing:
1. Be relevant
Gone are the days where you attain your degree or diploma and never have to undergo any further professional development throughout the rest of your career.
Companies are continuing to develop and advance so they can maintain …

Personal Branding »

[19 Apr 2009 | No Comment | By mspecht | ]

If you have been recently laid off or your “next big thing” startup has closed one of the first things you will be worried about is money.
There are lots of ways to save money, and if you have ever been a struggling university student you will know what I mean. But if you are a mid level professional or executive going back to baked beans and 2 minute noddles from scotch filet steak and champagne can be hard. 
At the airport the other day I found a great little book called “How …

Personal Branding »

[12 Mar 2009 | No Comment | By mspecht | ]

Do a search on your name in different search engines, what results appear? Does it promote you in a positive light, does it highlight your professional skills?
Try and purchase the domain yourname.com and use it as the central hub for your online profile.
Create a web resume that highlights you achievements, make sure it matches your LinkedIn profile and traditional resume.
Have an easy to remember, professional email address do not use this address for work purposes.
Prepare a complete LinkedIn profile, along with recommendations.
Join industry specific social networks and participate in the …

Personal Branding »

[12 Mar 2009 | No Comment | By mspecht | ]

With all of this information out there online, it provides recruiters with a significant opportunity to review and check on you before offering you a job? A recent survey by CareerBuilder in the US found that 22% of hiring managers now reviewed social networks as part of their research into candidates, with 34% dismissing a candidate from consideration based on what they found. The biggest issues identified by the survey were information/pictures of candidates drinking or using drugs, followed by inappropriate photographs or information.
The news is not all bad; in …

Job Search, Personal Branding »

[7 Mar 2009 | No Comment | By mspecht | ]

During the job search it can be very easy for you to become unfocused, disenchanted and generally feeling down. This is normal. Make sure you find a support partner or group. You will need someone or a group of people to help you move through the ups and downs of the job search process. They can also keep you focused on days when you feel like doing nothing and sitting in front of the DVD player.
Warning signs you are unfocused

You don’t want to get out of bed.
You sit and watch …